Airbnb’s top trending 2020 destinations list features Milwaukee and Aberdeen


Already thinking of booking your 2020 holiday but not sure where to go?

Allow Airbnb to provide some inspiration. The home rental site has revealed its top 20 trending destinations list for 2020, based on year-on-year growth in bookings – and trumpets that it’s ‘full of surprises and hidden gems’. 

Perhaps you’d like to find out just why it is that the likes of Luxembourg, Milwaukee and Aberdeen in Scotland are suddenly proving more popular than ever for trips next year. Scroll down to explore the ranking, which we present in reverse order… 

20. Maastricht, Netherlands – 55 per cent year-on-year increase

The Dutch city of Maastricht has a wealth of historic buildings. In March 2020 it will play host to one of the world’s largest art fairs — TEFAF Maastricht

In 20th position is Maastricht, a Dutch city with a wealth of historic buildings — more than any Dutch city outside Amsterdam.

Airbnb says: ‘With its Roman history and a warren of narrow streets, Maastricht is also home to numerous museums.

‘And in March 2020 will play host to one of the world’s largest art fairs — TEFAF Maastricht.’ 

19. Malindi, Kenya – 88 per cent year-on-year increase

The Marafa Depression - also known as Hell's Kitchen - is in the Kenyan village of Malindi. Airbnb bookings in Malindi have risen 88 per cent year-on-year

The Marafa Depression – also known as Hell’s Kitchen – is in the Kenyan village of Malindi. Airbnb bookings in Malindi have risen 88 per cent year-on-year 

This bustling coastal village is home to a multicultural melting pot of African, Arab and European residents, and stunning natural beauty.

Dotted with brawny palms, Airbnb says this historic Kenyan port town introduces travellers to the country’s diverse aquatic wildlife in Malindi Marine National Park, making it an idyllic spot for divers.

It adds: ‘Known for its Swahili architecture, fresh-caught seafood, and natural wonders like the Marafa Depression – also known as Hell’s Kitchen — this pristine beach town is much more than a laid-back sunny retreat. The country at large is also making sizeable strides in preserving our planet. At the recent UN Climate Action Summit, Kenya pledged to plant two billion trees by 2021 and committed to accelerating energy efficiency by three per cent each year.’

18. Kerala, India – 95 per cent year-on-year increase

Kerala is a state in southern India with an array of beaches, lakes, mountains and waterfalls. There are also rolling coffee plantations and stunning Arabian Sea views

Kerala is a state in southern India with an array of beaches, lakes, mountains and waterfalls. There are also rolling coffee plantations and stunning Arabian Sea views

For many travellers, Kerala is South India’s most enchanting state.

It’s an oasis of calm in a busy country, with a palm-lined coast, rolling coffee plantations and stunning Arabian Sea views.

And Airbnb says that Kerala is home to some of the best eco-friendly destinations on the subcontinent. The state runs a Responsible Tourism programme encouraging residents and visitors alike to enjoy the culture of the place while also conserving it.

17. Tokyo, Japan – 103 per cent year-on-year increase

Airbnb bookings in Tokyo have risen 103 per cent year-on-year. Next year the Japanese capital is hosting the Olympic Games

Airbnb bookings in Tokyo have risen 103 per cent year-on-year. Next year the Japanese capital is hosting the Olympic Games 

While Tokyo might not be off-the-beaten-track, it has secured a place in the top trending list thanks in part to the upcoming Summer Olympics.

In July and August next year, Japan will play host to the world’s best athletes for the fourth time.

Airbnb explained: ‘The world’s largest metropolitan area has put in place a comprehensive strategy to ensure the Games are an environmentally-friendly event by reducing energy consumption and carbon emissions and using renewable energy, public transport and low-energy vehicles.’

16. Les Contamines-Montjoie, France – 108 per cent year-on-year increase

The village of Les Contamines in France's Mont Blanc region. It is nestled between the well-known resorts of Chamonix and Megève

The village of Les Contamines in France’s Mont Blanc region. It is nestled between the well-known resorts of Chamonix and Megève

The village of Les Contamines is a jewel at the heart of the Mont Blanc region, according to Airbnb.

Nestled between the well-known resorts of Chamonix and Megève, the listings site says it’s the ideal base for mountain climbing in summer or for skiing in winter.

It adds: ‘The village is picture-postcard-pretty and features many old farm buildings that have been faithfully restored in the local Savoy architectural style.’

15. Ubatuba, Brazil – 108 per cent year-on-year increase

The city of Ubatuba, pictured, has over 100 beaches and is the undisputed surfing capital of São Paulo state

The city of Ubatuba, pictured, has over 100 beaches and is the undisputed surfing capital of São Paulo state

With over 100 beaches, the city of Ubatuba is the undisputed surfing capital of São Paulo state and hosts numerous surf championships throughout the year.

Airbnb says: ‘Ubatuba and its surroundings have become popular with Paulistanos, who are attracted by a stunning coastline and pristine nature.

‘The area also has scores of hiking trails that weave their way through lush Atlantic rainforest.’

14. Courtenay, Canada – 114 per cent year-on-year increase

Courtenay, pictured, is a charming destination on Vancouver Island in Canada. Airbnb says it is the perfect starting point for outdoor adventurers

Courtenay, pictured, is a charming destination on Vancouver Island in Canada. Airbnb says it is the perfect starting point for outdoor adventurers

Courtenay, set in the charming Comox Valley on Vancouver Island, is the perfect starting point for outdoor adventurers.

Surrounded by rolling mountains, alpine meadows and bohemian villages, Airbnb says this charming small city is another favourite with the eco-conscious traveller.

It adds: ‘The local authority has embarked on a number of initiatives to reduce its environmental impact including the adoption of targets for the reduction of greenhouse gas emissions.’

13. Aberdeen, Scotland – 119 per cent year-on-year increase

The ruins of Dunottar Castle on the north-east coast of Scotland are close to Aberdeen. Airbnb bookings have risen 119 per cent there year-on-year

The ruins of Dunottar Castle on the north-east coast of Scotland are close to Aberdeen. Airbnb bookings have risen 119 per cent there year-on-year 

Aberdeen, located in north-east Scotland, is known as the Granite City thanks to the gleaming white stone that much of the city has been built with.

But Airbnb says Scotland’s third-largest city has much to offer besides a striking cityscape – from fine dining, galleries and museums in the city itself, to rugged coastal scenery and romantic ruins in the surrounding countryside.

It says: ‘Like many other destinations on our list, Aberdeen has major sustainability plans in place with the aim of drastically reducing carbon emissions.’ 

12. Cape Canaveral, Florida – 136 per cent year-on-year increase

Cape Canaveral is best known as the site of the Cape Canaveral Air Force Station but it also boasts an incredible 72 miles of beachfront

Cape Canaveral is best known as the site of the Cape Canaveral Air Force Station but it also boasts an incredible 72 miles of beachfront

This Floridian cape is best known around the world as the space shuttle launch site, but it also offers an incredible 72 miles of beachfront and three significant protected areas.

These are Canaveral National Seashore, Merritt Island National Wildlife Refuge and Sebastian Inlet State Park.

In July 2020, Cape Canaveral will be poised once again for the international stage — this time as the launch site of Nasa’s Mars 2020 Exploration Programme.

11. Cali, Colombia – 137 per cent year-on-year

Cali in Colombia, pictured, is the world's salsa capital. Airbnb says: 'Cali has a real zest and an unmistakably electrifying atmosphere'

Cali in Colombia, pictured, is the world’s salsa capital. Airbnb says: ‘Cali has a real zest and an unmistakably electrifying atmosphere’ 

The world’s salsa capital not only offers energising local music and dance. Its rich Afro-Colombian heritage has also infused the city with a distinctive caleño culture, says Airbnb.

The site explains: ‘Cali has a real zest and an unmistakably electrifying atmosphere. This melting pot of indigenous, European and African cultures has a tropical party vibe and energizing nightlife.

‘At around 1,000 meters above sea level, it enjoys a warm and breezy temperature during the day and a refreshingly cool one at night.’

10. Vanuatu – 140 per cent year-on-year increase

Vanuatu, pictured, is a picturesque archipelago nation, home to rugged islands, deserted beaches and stunning wildlife

Vanuatu, pictured, is a picturesque archipelago nation, home to rugged islands, deserted beaches and stunning wildlife 

Almost 2,000 miles east of Australia, this picturesque archipelago nation is home to rugged islands, deserted beaches and stunning Pacific wildlife.

Vanuatu comprises over 80 islands and has the highest density of languages per capita in the world as over 100 native languages are spoken throughout the archipelago.

Airbnb says: ‘The range of activities on offer is also diverse — from hiking up a volcano to world-class scuba diving.’

9. Guadalajara, Mexico – 158 per cent year-on-year increase

The grand cathedral in Guadalajara, Mexico's second city. Airbnb bookings here have increased by 158 per cent year-on-year

The grand cathedral in Guadalajara, Mexico’s second city. Airbnb bookings here have increased by 158 per cent year-on-year

Often overlooked, Mexico’s second city is steadily gaining recognition.

Airbnb says Guadalajara operates at a less frantic pace than Mexico City yet has a wealth of attractions to reward visitors — from its colonial architecture in the hipster Chapultepec neighbourhood to an impressive selection of festivals and museums.

The listings site explains: ‘Guadalajara’s green credentials are also worth noting. The local government has embarked on an initiative that encourages cyclists and pedestrians to reclaim public spaces normally dominated by cars.’

8. Luxembourg – 167 per cent year-on-year increase

Airbnb bookings in Luxembourg are up 167 per cent year-on-year. The city of Luxembourg was declared a Unesco World Heritage Site in 1994

Airbnb bookings in Luxembourg are up 167 per cent year-on-year. The city of Luxembourg was declared a Unesco World Heritage Site in 1994 

Luxembourg is a ‘diminutive European country that packs a lot into its small landmass’.

The city of Luxembourg was declared a Unesco World Heritage Site in 1994 thanks to its enchanting historic core, dramatically perched on a clifftop.

Beyond the city itself, Airbnb says the country’s forested hills are home to medieval castles, rocky gorges, charming villages and superb vineyards. 

7. Eugene, Oregon – 213 per cent year-on-year increase

Eugene is a medium-sized city in the Pacific Northwest in the state of Oregon. Airbnb says Eugene has made a name for itself as a 'culinary hub'

Eugene is a medium-sized city in the Pacific Northwest in the state of Oregon. Airbnb says Eugene has made a name for itself as a ‘culinary hub’ 

This medium-sized city in the Pacific Northwest punches above its weight, says Airbnb, as many multinational businesses were launched here and the city has made a name for itself as a culinary hub in Oregon. 

It adds: ‘Thanks to the surrounding natural beauty, Eugene has long attracted eco-conscious newcomers, many of whom have helped make the city a hub for the organic food industry. Eugene’s eco-credentials are also apparent in its commitment to going carbon neutral next year. 

‘This green city is also a track and field destination, and will welcome athletes and spectators when it hosts national qualifying trials in summer 2020.’

6. Xi’an, China – 255 per cent year-on-year increase

The Chinese city of Xi'an, pictured, is best known as the home of the terracotta warriors. Airbnb bookings here have increased 255 per cent year-on-year

The Chinese city of Xi’an, pictured, is best known as the home of the terracotta warriors. Airbnb bookings here have increased 255 per cent year-on-year 

Often cited as one of the birthplaces of Chinese civilization, Xi’an is best known as the home of the terracotta warriors — a vast collection of prehistoric clay soldiers discovered by local farmers in 1974.

Today, Airbnb says the capital of China’s western Shaanxi province is a major culinary melting pot while its numerous historical monuments have earned it the nickname ‘China’s outdoor museum’.

The ancient city plans a new offering in 2020: a tourism programme that will introduce 30 nighttime tour routes with highlights including nighttime markets and performances.

5. Romania – 298 per cent year-on-year increase

Romania has seen a 298 per cent year-on-year increase in Airbnb bookings. Pictured is the city of Sighișoara

Romania has seen a 298 per cent year-on-year increase in Airbnb bookings. Pictured is the city of Sighișoara

Romania, with its pristine hills and ancient rural villages, is the perfect destination for anyone looking for something off-the-beaten-track, says Airbnb.

The listings site says the country has some of the best-preserved virgin forests in Europe.

And according to the 2018 Environmental Performance Index, it ranks 15th globally when it comes to ecosystem vitality.

4. Sunbury, Australia – 356 per cent year-on-year increase

Sunbury is a suburb of the Australian city of Melbourne and is known for its wildlife, wineries and Victorian-era architecture

Sunbury is a suburb of the Australian city of Melbourne and is known for its wildlife, wineries and Victorian-era architecture

A short drive northwest of Melbourne, Airbnb says the suburb of Sunbury is a popular spot with savvy locals thanks to its wildlife, wineries and Victorian-era architecture.

Its biggest claim to fame is as the birthplace of cricket’s most sought-after trophy — The Ashes.

In 2020, Sunbury will be looking to attract cricket fans from near and far as Melbourne will be hosting the ICC T20 World Cup.

3. Buriram, Thailand – 383 per cent year-on-year increase

Buriram is a rural province in Thailand and home to the incredible Phanom Rung complex (pictured)

Buriram is a rural province in Thailand and home to the incredible Phanom Rung complex (pictured)

The rural province of Buriram is home to some of Thailand’s most treasured Khmer relics.

Airbnb says its best-known monument is the incredible Phanom Rung complex, which is comparable in grandeur to its much more famous Cambodian neighbour, Angkor Wat.

In addition to ancient ruins, the province has also become a sporting hotspot as 2018 saw the inaugural MotoGP motor racing event at the Chang International Circuit, which also plays host to the Buriram Marathon each year. MotoGP is scheduled to return in March 2020.

2. Bilbao, Spain – 402 per cent year-on-year increase

The Spanish city of Bilbao, pictured, has been transformed into a flouring cultural hub. Airbnb bookings there are up 402 per cent year-on-year

The Spanish city of Bilbao, pictured, has been transformed into a flouring cultural hub. Airbnb bookings there are up 402 per cent year-on-year 

Bilbao has transformed from a rust belt city to a flourishing culture hub.

The city’s Frank Gehry-designed Guggenheim Museum put it on the map when it opened back in 1997. Since then the Basque city has been on an upward ascent, winning the European City of the Year in 2018.

Airbnb says: ‘Visitors to the area are rewarded with a lively dining scene, breathtaking architecture and an unforgettable cityscape. Next year, Bilbao will also become a top destination for sports fans: it’s one of the host cities of Euro 2020.’ 

1. Milwaukee, Wisconsin – 729 per cent year-on-year increase

The U.S. city of Milwaukee has seen the biggest growth in Airbnb bookings - rising 729 per cent year-on-year. The city lies on the shores of Lake Michigan

The U.S. city of Milwaukee has seen the biggest growth in Airbnb bookings – rising 729 per cent year-on-year. The city lies on the shores of Lake Michigan 

The host of next year’s Democratic National Convention, Milwaukee makes it to the top of the trending list.

This historic gem on the shores of Lake Michigan often slips under the radar but according to Airbnb, it has a terrific bar and restaurant scene and fascinating cultural attractions that include a Calatrava-designed art museum.

The listing site said: ‘With over 105 miles of scenic bike lanes, it’s easy to see why Milwaukee is experiencing an upsurge in interest among guests on Airbnb.’

AIRBNB’S TOP 20 TRENDING DESTINATIONS FOR 2020 

1. Milwaukee, Wisconsin – up 729 per cent (year-on-year)

2. Bilbao, Spain – up 402 per cent 

3. Buriram, Thailand – up 383 per cent

4. Sunbury, Australia – up 356 per cent 

5. Romania – up 298 per cent

6. Xi’an, China – up 255 per cent 

7. Eugene, Oregon – up 213 per cent 

8. Luxembourg – up 167 per cent

9. Guadalajara, Mexico – up 158 per cent

10. Vanuatu – up 140 per cent 

11. Cali, Colombia – up 137 per cent

12. Cape Canaveral, Florida – up 136 per cent 

13. Aberdeen, Scotland – up 119 per cent

14. Courtenay, Canada – up 114 per cent 

15. Ubatuba, Brazil – up 108 per cent

16. Les Contamines-Montjoie, France – up 108 per cent 

17. Tokyo, Japan – up 103 per cent 

18. Kerala, India – up 95 per cent

19. Malindi, Kenya – up 88 per cent

20. Maastricht, Netherlands – up 55 per cent

Source: Airbnb 

 

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